Ever wondered where that big Pantone swatch book that designers tote around came from? Throughout history man has studied color and how it relates to our environment. Jude Stewart at Imprint explores the history of The Wonderful Color Wheel.

"How many ways can you reshuffle the rainbow? Three, as a matter of fact, if modern color theory is to be believed: Pantone numbers for print designers and brand managers; hex, RGB, and CMYK values for web designers; and CIELAB and CIECAM02 color models for the scientific community. But while the science of color models is largely settled, all that rigorous theory still doesn’t quite squeeze out the sense of fallible humanity underpinning the history of the color wheel..."

Read more: Imprint-The Online Community for Graphic Designers | The Wondrous Color Wheel